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About Us

Our 
Story

Aserra is a consulting cooperative founded to deliver smarter infrastructure outcomes through collaboration, expertise, and value.

We bring together experienced industry professionals under a cooperative model designed to reduce overheads and maximise value for both our members and our clients. By working collaboratively and cutting out unnecessary costs, Aserra provides a sustainable, lower-cost alternative to traditional consulting firms—without compromising on quality.

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Our cooperative structure means our consultants are stakeholders in the business. This fosters a culture of accountability, commitment, and long-term partnership with our clients. We believe this model is not only fairer for our people, but better for the industry - enabling us to offer exceptional value while still attracting top talent.

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At Aserra, we specialise in infrastructure management, with particular strengths in:

  • Road management and strategic planning

  • Asset management frameworks and practices

  • Asset management information systems

  • Data and analytics to support evidence-based decision making

  • Procurement and operations planning and delivery​

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We are passionate about helping infrastructure owners and managers improve performance, extend asset life, and make informed investment decisions.

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Aserra is a win-win proposition: better value for money for clients, and meaningful, sustainable work for experienced professionals.

Team

Dedication. Expertise. Passion.

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CEO | Infrastructure Consultant | Road Management Specialist

Simon Gough

As CEO of Aserra, Simon leads a cooperative of experienced consultants delivering smarter, value-driven solutions in infrastructure and asset management. In addition to steering the business, he remain hands-on, leading key projects and advising clients on road management strategy, operations, and performance improvements.

+64 27 370 8002

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Executive Advisor

Arnaud Deutsch

Arnaud is a trusted advisor in major infrastructure investment and delivery, with over 25 years’ experience across sectors including transport, water, energy, and public facilities. He specialises in complex procurement, commercial strategy, and innovative funding solutions, helping clients navigate large-scale decisions and transformation. Arnaud brings global best practices to local projects, supporting executives through complex challenges and high-stakes investments.

+64 22 082 8014

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Executive Advisor

Susana Fueyo

​Susana Fueyo is a senior infrastructure executive with extensive experience leading complex, capital-intensive infrastructure programs in heavily regulated environments across the public and private sectors in New Zealand and Australia. Most recently Chief Infrastructure Officer at Auckland Airport, she brings deep expertise in strategy-to-delivery execution, major capital investment programs, and operational asset management.

+64 21 779 059

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Senior Consultant

Carolyn Copeland

Carolyn offers expert advice and comprehensive support across a wide spectrum of services. From meticulously preparing road maintenance contracts to leading asset management improvement projects, she is dedicated to enhancing asset management outcomes and delivering outstanding results.

+64 21 066 3527

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Senior Asset Manager

Stuart Trounson

Stuart Trounson is a Senior Asset Manager with 20 years of experience in asset management. He specialises in both technical systems, including the RAMM / AWM road management system, and practical asset management such as forward works and maintenance programme development. Stuart has delivered projects for clients including local councils, NZ Transport Agency, KiwiRail, and the Department of Conservation. Stuart is the leading developer of RAMM / AWM add-on products which focus on process automation and creating new functionality to improve clients asset outcomes.

+64 21 104 8502

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Senior Asset Manager

Andrew Lane

Andrew Lane is an Asset Management Consultant specialising in physical asset management and maintenance optimisation. With extensive cross-sector experience, he excels at driving change, developing high-performing teams, and streamlining processes. Andrew holds a Master of Engineering in Chemical Engineering from Imperial College London and is a professional member of the Institute of Asset Management. His career includes consultancy roles at Hexagon ALI and Infor, supporting system implementation and continuous improvement to maximise asset value.

+64 21 815 603

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Senior Asset Manager

Cushla Jordan

Cushla is an experienced asset management professional with a strong background in local government. She brings comprehensive expertise and knowledge of roading asset management, financial coordination and delivering audit-ready data that supports confident operational and strategic decisions.

+64 21 535 153

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Senior AWM Specialist

Lee Woolacott

Lee has extensive experience in enterprise asset management, with a strong background in Asset & Work Manager (AWM) implementations, business process improvement, data migration, stakeholder engagement, project management and project delivery. He is passionate about helping organisations improve their asset management practices.

+64 27 303 1473

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Senior Infrastructure Consultant

Dan Crosswell

​Dan is a chartered transportation engineer with 27 years in the transport sector, specialising in public transport infrastructure, intelligent transport systems and wayfinding. He has delivered a $3.5M passenger information display renewal across Auckland's rail, bus and ferry network and $1.9M of bilingual wayfinding on 13 urban cycleways, and is as focused on the asset records afterwards as on the delivery itself.

+64 21 326 007

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Executive Assistant

Amber Dixon

Amber is an integral part of our team, providing essential finance support that ensures we run smoothly. With a keen eye for detail, she expertly manages processes, policies, and documentation, helping to create a structured and efficient work environment.

+64 21 262 3003

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